The purpose of this grant is to fund Project DATA at the University of Wisconsin, which involves research and analysis of online political advertisements. Through this research and analysis, the project will explore the extent of “dark money” online advertising campaigns. The project will seek to analyze online advertising data collected in 2016 to assess who is behind online political advertising, the information that is disseminated online, who is targeted, and the effects produced by the targeted campaigns. Potential outcomes are publication of the findings in peer-reviewed academic journals, as well as a white paper, and the project lead – Professor Young Mie Kim – engaging in public service activities to disseminate the findings.