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Guest Post: The Oregon Citizens’ Initiative Review

John Gastil
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February 26, 2013

Local and statewide initiatives and referenda give citizens the opportunity to vote directly on legislation, but voters often lack the information they need to make informed choices. The State of Oregon has created a potential remedy for this situation, called the Citizens Initiative Review (CIR), which convenes a group of average citizens together to evaluate ballot measures and share their recommendations with the voting public. Healthy Democracy, the innovative organization behind the CIR, is a grantee of the Democracy Fund. My colleagues and I recently completed an evaluation of the 2012 CIR process in order to understand its quality and impact. Last fall, the CIR Commission, which was established by the Governor in 2011, convened panels of 24 randomly-selected, demographically representative Oregon citizens to spend a full week examining two different ballot measures. One initiative proposed reforming the corporate tax system and the other would have authorized the construction of private casinos in Oregon. At the end of their deliberations, each panel produced a one page CIR Citizens’ Statement that went into the official Voter’s Pamphlet that the state mailed to every registered Oregon voter. The panels’ judgments ultimately matched the election outcomes, with voters ending a corporate tax refund and declining to authorize private casinos. Among other things, our research team found that:

  • A majority of Oregon voters were aware of the CIR.
  • Roughly two-thirds of those who read the CIR Statements found them helpful when deciding how to vote.
  • Those who read a CIR Statement learned more about the ballot measures than those who read other portions of the official Voter’s Guide.

For me, the most interesting finding is the impact of the CIR on voter knowledge. As the CIR Commission’s webpage explains, the Oregon process “is an innovative way of publicly evaluating ballot measures so voters have clear, useful, and trustworthy information at election time.” So, we wanted to find out whether the CIR actually does increase voter knowledge and voters’ confidence in the facts that they learn.

To answer that question, we chose to conduct an online survey. When contacted in the final weeks before the election, some survey respondents were shown a CIR Statement and others were shown nothing. We then asked respondents to assess whether 10 factual statements pertinent to the ballot measure were true or false. Respondents frequently expressed uncertainty and chose the “don’t know” response, but many did claim to know whether each statement “definitely” or “probably” was true or false. Those who read the CIR Statement outperformed the control group on nine of the ten knowledge items. Those who had read the CIR recommendations answered, on average, twice as many knowledge items correctly—again, with “don’t know” responses being more common that inaccurate ones. Real Oregon voters who had not yet read the Voters’ Pamphlet gained more knowledge from reading the CIR Statement than from either equivalent doses of paid pro/con arguments or the official Explanatory and Fiscal statements.

Figure 1. Average number of correct answers on a ten-item knowledge battery regarding Measure 85 for each of four experimental conditions in the online survey
Figure 1. Average number of correct answers on a ten-item knowledge battery regarding Measure 85 for each of four experimental conditions in the online survey

You can download the full report to learn more about our evaluation findings. Though the Oregon CIR is not a panacea for all of the weaknesses of the initiative and referendum system, our findings—along with those from our 2010 evaluation report—do support the view that everyday citizens can produce high-quality deliberation on complex policies and give their peers accurate and useful information to consider before voting. Moreover, it’s clear that by distributing those results through the official Voter’s Guide, the Oregon CIR reaches and influences large numbers of voters in Oregon. Yale democratic theorist Robert Dahl wrote in On Democracy (1998),

One of the imperative needs of democratic countries is to improve citizens’ capacities to engage intelligently in political life . . . In the years to come . . . older institutions will need to be enhanced by new means for civic education, political participation, information, and deliberation that draw creatively on the array of techniques and technologies available in the twenty-first century.

The Oregon CIR appears to be one such institution, ingeniously using citizens themselves to inform the judgments of their peers. The one hitch is that the CIR does not receive any state funds, so it remains unclear whether it will continue to thrive—or spread to other states—in future years. John Gastil (jgastil@psu.edu) is Professor and Head of the Department of Communication Arts and Sciences at Pennsylvania State University and the Director of the Penn State Democracy Institute. His most recent books include the co-edited volume Democracy in Motion: Evaluating the Practice and Impact of Deliberative Civic Engagement and The Jury and Democracy, both by Oxford University Press.

Blog

Guest Post: The Engaging News Project

Talia Stroud
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February 11, 2013

It is relatively easy to paint a depressing portrait of citizens’ news media use. Fed up with politics and tempted by the lure of more entertaining media, some tune out of politics and public affairs altogether. Others, driven by partisan proclivities, look to news sources that present agreeable views of the world. And facing more intense competition, news organizations struggle to advance both their journalistic and business missions. With these challenges, however, come opportunities. Are there more compelling ways to present news that might attract unengaged citizens? Are there ways to bridge partisan divides when presenting the news? Even more, can the news help people to approach other views with the same charity that they display when approaching views with which they agree? And can all this be done while advancing the bottom line? Answering these questions is the aim of my current research, the Engaging News Project. The goal of the Engaging News Project is to provide practical, research-based techniques for engaging online audiences in commercially-viable and democratically-beneficial ways. To this end, the project tests web-based strategies for informing audiences, promoting civil discourse, and helping citizens to understand diverse views. Systematic testing provides valuable information about what works, as well as what doesn’t. And by advancing both journalistic and business goals, the techniques are designed with contemporary newsrooms in mind. The Engaging News Project exists thanks to a grant from the Democracy Fund through our partners at the New America Foundation. The approach is not a complete overhaul of the news. Many contemporary practices have great merit. Today’s online newsrooms already engage in practices that assist citizens with finding relevant news content, such as providing hyperlinks to accompany news articles. Furthermore, there are numerous opportunities for citizens to interact on news sites, such as by participating in online polls or sharing news content via social media. Site visitors also are offered a forum to visit with others in comment sections. By building on these existing practices, the Engaging News Project represents a practical, research-based way to re-envision how news is presented. Here are four ways in which our project is working to advance these goals.

  • Links. Hyperlinks are standard fare on news websites. By connecting people to more information, hyperlinks can help news site visitors to find more information and to learn more about important issues facing their communities. And from a business perspective, hyperlinks can improve site stickiness. What affects whether a person clicks on a link? Certainly the topic matters, as does the placement of a link on a page. But the prompts and headers that introduce people to hyperlinks also can have an effect. Labeling a set of links as “Most Popular,” for instance, can encourage people to click on the links to see what others are viewing. In our project, we analyze the effects of different prompts appearing before a set of hyperlinks. Drawing from popular theories about news seeking, we are testing whether a host of different prompts such as “Thanks for keeping up with the news. Be proud of protecting your democracy” affect citizens’ appetite for hard news content and news about different viewpoints.
  • Buttons. “Like.” Not only is it an indelible component of casual sentence structure, the term also governs how we respond to everything from news articles to comments from our closest friends on Facebook. The term structures responses to online content. A heartwarming story about a local hero? “Like!” But “Like” doesn’t always seem appropriate. An article on a tragic event? It’s hard to hit “Like” in response. A fair-minded, but counter-attitudinal, post in a comment section? It’s challenging to press “Like.” What if news stations used other buttons? What if, instead of “Like,” one could click “Respect”? We are analyzing how different buttons affect citizens’ responses to comments from an online comment section. We want to know whether some buttons – and the concepts they convey – allow commenters to express their appreciation for counter-attitudinal postings more than others.
  • Polls and Quizzes. Check out the local news websites in your area. Chances are that at least one of them will have a poll on their site. Chances also are good that the poll will not enrich your understanding of the world. It may ask you about entertainment (who wore the best dress at the Golden Globes?). Even if the poll is about an important issue (e.g. do you favor or oppose increased gun control?), the results offer no more insight than surveying a few friends about their thoughts on the issue. Online polls are interesting, and possibly entertaining, but rarely are they helpful for learning about your community. We test whether polls can be presented as quizzes that both engage and inform citizens. How many people do you think believe that gun control should be strengthened in the country? What percentage of the federal budget is dedicated to social security? These questions have answers. The first is based on public opinion data gathered using rigorous methodologies and the second comes from the Congressional Budget Office. We analyze whether different poll formats containing substantive news content can promote poll participation and learning.
  • Online Discourse. I asked my undergraduate students in “Communication and Public Opinion” what they expected to find in the comment sections below news articles. Their answers? Some were optimistic: diverse views, responses to the news content, and deeper thinking about the topic. But others had quite pessimistic reactions: argument, incivility, discussion dominated by a few voices. Who is right? Our project analyzes the content of online comment sections. Are there some topics that inspire more engagement? What about more civility? As part of the Engaging News Project, we ask whether we can improve the quality of comment sections. If citizens are given a question to answer in the comment section, are they more likely to get involved? And if a reporter engages in the comment section, does this change the substance of the conversation? The analysis will allow us to provide insights about how citizens engage in news comment sections.

These four research projects are designed to advance our understanding of how to create news environments that support substantive engagement with political information and with other citizens. They aim to help news outlets excel at both their journalistic goals and their business endeavors. As we finalize the results in the coming months, we look forward to sharing our findings. We hope that they will provide valuable information to newsrooms and that they will spark more research and innovation in how news can be presented in new, and engaging, formats.

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