Blog

Why I’m hopeful about local news in 2021

/
December 16, 2020

When you look back at how local news fared in 2020, you might be surprised by how hopeful I am for the future. 

Things have been pretty rough this year. Local newspapers, public media, digital startups, and even independent nonprofit local news outlets faced debilitating layoffs and budget shortfalls despite calls for journalism to be considered an essential service in a pandemic. Newsrooms faced a drastic plunge after a steady economic fall, but the economic reality wasn’t the only danger. Many outlets continued to hold on to outdated journalistic practices that harm communities of color and destroy trust with residents. I see that every day with Democracy Fund’s grantees — they’re stretched impossibly thin, dealing with dual pandemics of structural racism and COVID-19.

Taken as a whole, that story of local news may feel like a tragedy unfolding, but the thing is, the story of local news is so much more nuanced than that. While those grantees are stretched, at the same time, they and many other local leaders have come through with some of  the most resilient, creative work this year. Across the country, we have seen many examples, like these::

These responses to challenging circumstances all centered equity and community needs, The pioneering leaders behind this work represent just a sampling of people who are ecosystem builders — who see a gap in local information where they live, and work to fill it. And the ideas they implemented in 2020 didn’t come out of nowhere. They have been writing the playbook and connecting and strengthening their ecosystems as they go, from the bottom up, for years. 

Democracy Fund has dedicated millions of dollars to building healthier and more resilient local news ecosystems across the country in partnership with these ecosystem builders. This work is not possible without them, and I’ve been impossibly lucky to learn from them over my tenure as a program officer. They have been doing the hard and continuous work to develop new models, champion new ideas, build trust and community, and literally underpin our democracy, often while being unrecognized, undermined and under-funded by philanthropy.

In 2021, let’s focus on (and fund!) the solutions that have been there all along

That troubling trend of being unrecognized and unappreciated is never more clear than when I read almost any article about the future of local news. Too often, the “future of news” is defined by white men from elite parts of the industry who seize on a flashy technology or a national startup as the thing that will save us all. They ignore and demean those who are building with equity and community as their guiding star, many of whom are Black and brown women. They wail about the loss of local news, while refusing to see the solutions right in front of their faces. 

In 2021, I say, no more. It’s time to put our hope, our dollars, and our support behind the people and solutions that were there all along. It’s time to listen. 

Here are just a few of the Democracy Fund grantees, partners, and leaders that I am turning to for this transformative, hopeful, vision of what local news can be. All of them, and many more, are who give me hope — and I hope they give you hope, too. 

  • This moment calls for radical thinking — for fundamentally reimagining the role of the journalist. By seeking a rigorous understanding of history, learning how to work collaboratively with shared trust and agency, and building collective power, journalism can rise to meet this moment in a spirit of liberation and resistance,” —Cierra Hinton, Lewis Raven Wallace, and Manolia Charlotin, leaders at PressOn, a media collective that catalyzes change and justice in the South. (Journalism Must Be an Act of Community-Building
  • “The journalists we need today are not heroic observers of crisisthey are conveners, facilitators, organizers, educators, on-demand investigators, and community builders. Most of all, they strengthen the systems that make communities resilient, ” —Darryl Holliday, co-founder of City Bureau, a civic journalism lab building community in Chicago and sharing their model with communities in Cleveland and Detroit. (What Journalism Can Learn from Mutual Aid
  • “I personally know so many colleagues who are just very passionate about journalism. They’re also passionate about New Mexico… In spite of all these pressures and all these difficulties, they believe they have a meaningful role in creating a better future for New Mexico… I think at least some folks have that mentality: that even though there are many difficulties, it is an opportunity, as well. We can choose to take the opportunity.” —Diana Alba-Soular, Southern manager for the New Mexico Local News Fund, an organization connecting journalists and communities with resources, support, and new ideas. (Why Diana Alba-Soular is working on the wellbeing of New Mexico journalism)
  • “Over time, institutions and individuals in power have been allowed to ignore the concerns and struggles of the disenfranchised. But when underserved and marginalized communities come together our voices can be heard, and who better to identify the needs of the community than the people who live there? If I know anything about Newark, I know for certain that the people who make up New Jersey’s largest city are as resilient as they are resourceful and they always find a way to work it out,” —Kenneth Miles, a freelancer and consultant for the Center for Cooperative Media, a backbone organization whose mission is to grow and strengthen local journalism in New Jersey. (Solutions needed to help fill information gaps in Newark
  • “This year’s election cycle elicited record donations — now it’s time to direct that support to another feature of our democracy: a new generation of local news outlets,” —Sarabeth Berman, the Executive Director of American Journalism Project, a venture philanthropy organization which pairs capacity building with transformative investments in civic news organizations.  (How the death of local news has made political divisions far worse)
  • “For journalism to have a future, it must broaden its definition of audience and serve more diverse communities with a staff and models that reflect the changing reality…Well, for those publishers of color serving low-wealth news consumers, they’re already hitting that mark by attracting, serving, and building trust with those that many newsrooms have discarded. They are reimaging what a newsroom can and should be.” —Candice Fortman, Executive Director of Outlier Media, a service journalism outlet that uses SMS texting technology to provide information to Detroit and shares their methodology with other ecosystems. (Faith is not a business plan
  • “I’m realizing that so much is untapped as [NewsMatch] year over year progresses and gets to strengthen these [nonprofit news] organizations. It gives me a lot of hope for the future. Once organizations are able to learn and leverage these opportunities, it shows how a sustainable ecosystem for nonprofits news could eventually become the norm.” —Courtney Hurtt, program manager for NewsMatch, a yearly matching campaign that has helped nonprofit newsrooms raise over $100M over 5 years. (Courtney Hurtt is building a better future for nonprofit newsrooms via NewsMatch. Here’s how.
  • “By following New Jersey’s example, local and state governments can build off the decades-long tradition of public investments in media and target government funding toward news deserts and underserved communities…The future of local news is too important to be left to market forces, and the media conglomerates that got us into the local-news crisis aren’t going to get us out of it. That’s why we need more people-powered campaigns like the one behind the Civic Info Bill in New Jersey so that any decisions about local journalism respond to our needs and don’t rely on the systems that have failed us,” —Mike Rispoli, News Voices Director at Free Press and board member of the NJ Civic Info Consortium, an example of a structural change that is inspiring states across the country including in Ohio and Colorado. (Why the Civic Info Consortium Is Such a Huge Deal)

As you can probably imagine, I could share voice after voice, person after person, making change and transformation happen now. But I’ll leave you with what is probably the most important point of all:

“Alone, no one person or organization has the power, insight, creativity or path for achieving what is possible. In coalition, however, all of that is present… Together, we have everything we need.” (Media 2070: An invitation to dream up media reparations)

Together, all of these ideas, leaders, and initiatives represent the transformation that can, and will, come to local journalism in 2021. They go beyond economic bandaids and trying to recreate old systems. Instead, they look to the future and, if we support them and follow their lead, can create true structural changes so that all communities can have access to the information they need to live healthy lives. We should all thank them for giving us this hope — I certainly will.

In 2021, Democracy Fund’s Public Square Team will continue to share what we’ve learned in our first five plus years of grantmaking with you. Did something here connect with you, or did I miss something? Reach out at tgorman [@] democracyfund.org.

Learn more about Democracy Fund’s grantees and work:

 

Blog

NewsMatch: A unique program to fund news “for the people, with the people”

December 4, 2020

News is a public good.

What does it mean to treat journalism as a public good? Without an informed citizenry able to access the news they need to navigate their lives, actively participate in the public square, and hold their local and national government officials accountable to their public duties, we are at risk of weakening democracy’s most vital participant and protector, the people. That is why NewsMatch has spent five years building a people powered campaign to support and strengthen nonprofit news. 

Since 2004, nearly 1,800 communities in the United States have lost their newspapers. This is in addition to communities that have long existed with limited access to news and information that is relevant and useful to navigating local life. Not only are Americans losing their local newspapers, but local tv and radio news programs are also losing the original and substantive investigations these newspapers used to provide. While some news seekers turn toward social media, local tv and local newspapers remain the most utilized sources for news. The ongoing disappearance and deterioration of credible and comprehensive local news limits people’s ability to meet the critical information necessary to make important decisions that impact their everyday lives. It is not enough to simply save what has been lost, we need to rebuild stronger with serving the public as our foundation.

Mission versus money.

As traditional news models break down, there have been entrepreneurial efforts experimenting with business models to find new markets and new audiences. Many of these efforts utilize digital platforms and focus on attracting paying subscribers and advertisers. Yet, people most in need of quality and credible news are the least likely to be able to pay for it (and for what advertisers are trying to sell). They are also often part of communities whose stories and informational priorities need to be better reflected in the news already. Fortunately, there are emerging newsrooms who are increasingly committed to improving representation, inclusion and equity in their news content creation and seeking to transform the industry. But these newsrooms are forced to compete with the bottom-line need to be financially sustainable. NewsMatch seeks to level the playing field through philanthropic matching dollars and in-depth investment in capacity building around fundraising for nonprofit newsrooms. 

News for all, not for some.

More and more, the philanthropic world is recognizing the opportunity to protect democracy by supporting rigorous and inclusive journalism. Finding ways to disentangle news generation from news revenue ensures that the media industry won’t just serve the interest and needs of those who can afford to pay for it or pay to influence it. Supporting news organizations committed to inclusive and fact-based news and information might also help to stymie the proliferation of media organizations with nefarious objectives that are filling the media gap in poor communities with news that is often free to the consumer, but also highly partisan, not credible and not independent from political or corporate interests. A public shift from seeing news as a service one pays for solo access to a collective good that benefits us all is an important step toward treating local news like the vital democractic resource it is.

NewsMatch is one strategy.

NewsMatch was created as a strategic way to support quality journalism. It aims to jumpstart small, emerging newsrooms, some serving communities that have been poorly served by mainstream or national media. News for the people, with the people, NewsMatch’s 2020 slogan captures the promise of what newsrooms can become when we recognize the public good it provides and act to protect it.

The NewsMatch annual campaign pools funds nationally to provide participating newsrooms with a matching incentive and tools and training to build its long-term fundraising capacity. Newsmatch is a powerful tool for donors, foundations, and corporations concerned about the future of local and investigative reporting. Since 2016, NewsMatch helped 200+ nonprofit newsrooms across the country raise more than $100 million from hundreds of thousands of people — many of whom were first-time donors to nonprofit news. In 2019, NewsMatch turned $3.7 million in philanthropic investments into $43.5 million in support for local news in just two months, a more than 1200 percent return on investment.  

So, how is NewsMatch doing?

So far, so good. Last year, Democracy Fund partnered with the Knight Foundation to commission an evaluation of NewsMatch to see how the campaign was faring on three ambitious goals: 1) to dramatically increase giving to journalism, 2) to strengthen long term fundraising capacity in newsrooms; and 3) to build awareness about journalism’s impact in our democracy. There was ample evidence that the 2019 NewsMatch program met the first goal, with returning organizations securing more donors and donations then the previous year. The second and third goals, which were longer-term in nature, were not yet met, although there was indication of progress toward both goals. Related to the second goal by design, NewsMatch serves a diverse array of nonprofit news organizations ranging from small community-based start-up organizations to national public media outlets. That diversity makes it a necessity to tailor the training and support provided so that it is more relevant to the specific context and challenges each media organization faces. To better provide this added nuance, an investment toward additional administrative support was made to help newsrooms strengthen long-term fundraising capacity. As for the third goal, while this evaluation found some evidence that the general public may not yet be aware of news as something to donate to, part of NewsMatch approach is to help funders and the public begin to see news as vital to our democracy and thus cannot be left solely to market forces.

What can I do?

This post opened with the line local news is a public good. If after reading this you agree, well then, we’re a bit closer to it becoming one. Reimagining the role of the news as a collective good that strengthens and protects democracy moves us beyond futile attempts to patch and reinstitute a flawed industry with a history of neglecting and harming communities of color. There is an opportunity now to set the bar much higher by supporting local news organizations committed to the transformative change necessary to become a news industry that truly serves all people. 

If you are an individual interested in donating to support news as a public good, you can find a local media organization by using the search engine NewsMatch provides on their site. If you are a grantmaker, consider becoming a partnering funder.

Lastly, while philanthropic giving is powerful, we recognize that it is just one strategy to treat local news like a public good. Newsrooms serving marginalized communities can struggle to compete for philanthropic dollars as well. While philanthropy is important, it is no replacement for sound local and federal policy. Democracy Fund is also supporting burgeoning media policy efforts to protect local news. We look forward to sharing more about this work in future posts.

Blog

How La Noticia is meeting readers where they are during COVID-19

/
November 18, 2020

As part of our series of conversations with journalism leaders serving communities of color, I spoke with Alvaro Gurdián, Vice President of Operations at La Noticia, on how they’re adapting to COVID-19. La Noticia is a for-profit, print and digital news outlet that has served the Latino community in North Carolina for over 23 years. Alvaro and I met on the journalism conference circuit last year, and Democracy Fund proudly supports La Noticia through the Racial Equity in Journalism Fund.

Below is a lightly edited recap of our conversation.

LT: We’re now several months into COVID-19, and La Noticia has been serving communities across North Carolina since the start. What has this moment brought to light for you around the role of community media during crises?

AG: It’s only highlighted how important it is. We have readers who tell us, “I don’t know where to find food,” or “I don’t know where to find masks.” And really, that’s what we’re doing on the day-to-day. We’ll take one question and assume that if one person asks, there are probably dozens or hundreds of readers that have the same question. So we try to build content around that.

We know it resonates because we have people writing to us privately, saying, “Wow, thank you,” at a volume that we didn’t have before for things someone might consider very basic. So people are really taking to heart the value of this work. And that’s uplifting, because we’re obviously working far more hours than we were before.

LT: It’s really great that y’all have been able to continue to do this work and that folks are seeing its value. Are there any common themes coming from your readers right now?

AG: I don’t think the needs have changed that much, they’re just more pressing. Where we are, in North Carolina, Latinos have been disproportionately affected by COVID-19. So they need help. For example, the North Carolina Restaurants Association had set up a fund to help people in the industry. But there was so much need, it closed within 24 hours. So what’s the next wave? Where else can we get help?

These things are changing so fast, and social media is a firehose. It’s great if you find what you need in the moment, but how do you search for it later on? That’s been a bit of a disconnect for us. So we’ve been putting more resources on our website, newsletters, and social media so people know where to reach this information again when they need it.

LT: How else are you staying connected with readers?

AG: Believe it or not, we’ve been reaching them through print. Our advertising may have gone down, but our take-up rate has only increased. Think about it: Even if you live in a metro area, not everybody has broadband at home. Many of our readers are used to getting their Internet from work, school, church, wherever they shop. Most of those are gone completely, so they need the newspaper now more than ever. Or they have basic plans where they’ll have social media but not actual Internet. They’ll get headlines, but they don’t have the details. So our print has become much more important than before, and we know it is still a core part of our mission to inform our community through print.

Many of our readers are used to getting their Internet from work, school, church, wherever they shop. Most of those are gone completely, so they need the newspaper now more than ever.

LT: How are you balancing that tension between the continued need for print and drop in ad revenue?

AG: We try to view it all as a whole. We’re for-profit, but as long as we’re not burning cash, we’re willing to stretch a little here and make it up somewhere else. For example, events are usually big for us, but those are obviously not a thing for us right now. I think that’s a serious conversation we need to have with funders. We have readers who are disadvantaged, and it’s not enough to say, “Alright, let’s put it online.” Data plans cost money. And that’s assuming that everyone has phones and knows how to operate them. There are a lot of barriers that people don’t consider from the 40,000 foot view. So that’s part of why we’re continuing to reach out through print. Of course, our digital has gone up, but not enough to make up for the print.

LT: Keeping some of those challenges in mind, what do outlets need to do to continue serving their communities, particularly those that have been historically marginalized?

AG: Most of these outlets already know what they need to be doing. Sometimes it’s less of the “what” and more of the “how.” That could mean coaching or getting up to date on workflow automation. As I get further into this, I’m amazed at how much we were missing. We’re using new data software that does 90% of the work of posting new articles. It saves maybe five minutes, but when you have to do several stories a day, that counts.

I also think funders could focus more on bringing communities up to speed on digital — not only connecting them to the tools and technology, but training them on how to use it. People tell us, “I didn’t know I could save that story for later,” or “I don’t know how to search it for later.” I think that often goes unnoticed.

I also think funders could focus more on bringing communities up to speed on digital — not only connecting them to the tools and technology, but training them on how to use it.

LT: How do you see that as a part of media equity?

AG: Well, it’s not enough to simply put out information, whether it’s funded or not. People need to be able to access it and know how to access it. We’ll get comments saying, “I didn’t know how to get to that information,” or, “I called the number you told me but they weren’t picking up.” There are a lot of these resources we’re trying to connect them to, but they’re not always user-friendly — especially government ones. We try to condense that information, but when we refer back to them, it’s easy to get lost.

LT: As a final question, I was wondering what are some pivots you’ve made, or wish you could, to continue meeting those needs?

AG: We were already pivoting to digital, improving our website, adding a membership model. We just had to do it a lot faster than we thought we were going to be doing. Eighty-five percent of our [digital] readership is mobile, so those updates were critical. So we did that, and we launched the membership right away.

Moments like this show that if you [have the resources to] get started on this earlier, the better it is. It just so happens that we embarked on most of the things that we needed to do already. It just meant that we needed to speed up a lot of things we had already planned. We did have a plan in place, we just didn’t plan to have it in place so quickly.

Blog

Equity First: A Call to Action for Journalism and Journalism Funders

/
October 13, 2020

In late September, the LA Times editorial board wrote, “For at least its first 80 years, the Los Angeles Times was an institution deeply rooted in white supremacy.” This editorial was the start of an eight-part series interrogating the Times’ history of racist coverage and its failure to represent the communities it purported to serve in staffing, stories and sources. This deep reflection is a good first step for the paper, and a necessary one for the entire industry. But the next step must be action — from the LA Times, from other newsrooms, and from the journalism funders who support them.

The next step must be action — from the LA Times, from other newsrooms, and from the journalism funders who support them.

One year ago, a group of concerned program officers from foundations across the country (many of whom are former journalists) sat down together in a classroom at the Craig Newmark Graduate School of Journalism at CUNY to talk through not only the racist structures that undergird traditional outlets like the LA Times — but also those that shape philanthropic efforts aiming to transform journalism. We wanted to connect the dots and find opportunities for action. And we did — in a newly released report called, “Equity First: Transforming Journalism and Journalism Philanthropy in a New Civic Age,” created by Frontline Solutions.

The report comes as our nation marks eight months and more than 210,000 deaths from the coronavirus pandemic, which has disproportionately affected Black, Latino and Native American communities, and as the country continues to reckon with the deaths of Ahmaud Arbery, Breonna Taylor, and George Floyd. Together, these events have sparked a massive racial justice movement in the United States and across the world, and as advocates continue to march, journalists of color are demanding accountability in their newsrooms.

Journalists of color are demanding accountability in their newsrooms.

For years, many of these journalists have felt a dissonance between the kinds of reporting they know communities need, and the false “balance” and harmful narratives white newsroom culture have perpetuated. And now they’re taking action. In June, journalists of color at the Philadelphia Inquirer called in sick and tired in response to a tactless headline that belittled the nature of protests around Black Lives Matter. Staff members called for the resignation of a New York Times opinion editor for publishing an op-ed that suggested invoking the Insurrection Act to snuff out protests following the death of George Floyd. And then union members at the LA Times put together a list of demands for its new owner to transform coverage and staffing.

Many of us are not surprised by what is happening in newsrooms right now. “Equity First: Transforming Journalism and Journalism Philanthropy in a New Civic Age” is rooted in what The Kerner Commission of 1968 found: that the extreme lack of media diversity and equity is a driving force of inequality. As we marked Kerner’s 50 year anniversary in 2018, journalists noted how little progress the field overall has made in centering stories from historically marginalized communities. And philanthropy has persistently underinvested in organizations that are led by and serving these communities.

It’s time to do more. Our new report outlines three longstanding barriers to equity-centered journalism and grantmaking within journalism philanthropy:

1) Journalism’s prized ethics and values aren’t translating to DEI best practices.

Despite journalism’s stated values of accuracy, upholding the truth and elevating unheard stories, there is not enough acknowledgment that it is impossible to live these values in a newsroom whose leadership does not reflect the diversity of the country. The result is newsrooms that are ill-equipped to create resonant and relevant content for their constituents — much less protect them from disinformation actors (such as Russian interference campaigns) that have disproportionately targeted Black audiences. These failures widen the trust gap between communities of color and newsrooms.

2) The inherent cultures of journalism and philanthropy commonly reinforce white masculine norms.

Journalism tends to reinforce the myth of objectivity without considering who gets to decide whose narrative is grounded in reality…meaning that the white, male perspective is the default. Adding to the problem, journalism prioritizes urgency over taking the time to be inclusive, thoughtful or nuanced. And it upholds the paternalistic idea that newsrooms should decide what communities should know rather than practicing deeper engagement and relationship building.

Decision-making within philanthropy has similar flaws. It can occur in a vacuum and in ways that can be paternalistic and lack nuance. This is especially true when funders deploy rapid response funds — as many did during the early part of the pandemic — without taking time to diversify potential recipients and challenge our existing networks. Funders also tend to assume that resources are fairly allocated without critically examining structural inequities around accessing capital.

3) Foundations focus on addressing diversity because it feels most tangible. But what about inclusion and equity?

A diverse staff does not automatically make for an equitable workplace. To get there, power and decision-making authority have to shift. This work requires inclusion, and prioritization, of communities who have not had a seat at the table. Because both journalism and philanthropy have hierarchical structures that makes this kind of shift difficult, they tend to preserve power where it already is.

These challenges are complex, longstanding, and at the core of both philanthropy and journalism. But they are not insurmountable. The report highlights several steps that funders can take to change their internal structures and practices in order to address inequity, which will help make the news that we support more equitable as well. Our recommendations include:

  1. Center equity in our definitions and funding of innovation;
  2. Invest in leadership and emerging talent within communities of color;
  3. Map and then move decision-making power to affected communities.

This past year has tested the spirit, health, and lives of communities of color, especially Black communities. But we know this fight for justice has endured for centuries. Early data suggests a long-needed shift in dollars is underway: Over $4.2 billion philanthropic dollars have gone to racial equity in 2020, compared to $3.3 billion dollars between 2011–2019. That’s 22 percent more funding this year than in the past nine years combined.

The question now is, “can philanthropy and journalism sustain this change?”. These investments must be matched by new systems, practices, and thinking. They must be sustained, not sporadic. They must put communities directly affected at the center of decision-making rather than an afterthought. And they must trust that these communities have solutions to the problems they face, because they have been working to solve them for as long as they have existed.

This is the only way philanthropy and journalism can invest in communities of color if we hope to be a part of the solution.

Liz Baker
Senior Manager, Independent Journalism and Media, Humanity United

Lolly Bowean
Media and Storytelling Program Officer, Field Foundation

LaSharah S. Bunting
Director of Journalism, Knight Foundation

Paul Cheung
Director of Journalism and Technology Innovation, Knight Foundation

Farai Chideya
Program Officer, Creativity and Free Expression, Ford Foundation

Jenny Choi
Director of Equity Initiatives, Craig Newmark Graduate School of Journalism at CUNY

Angelica Das
Senior Program Associate, Public Square, Democracy Fund

Tim Isgitt
Managing Director, Humanity United

Manami Kano
Philanthropy Consultant, Kano Consulting

Maria Kisumbi
Senior Advisor, Policy and Government Relations, Humanity United

Lauren Pabst
Senior Program Officer, Journalism and Media, MacArthur Foundation

Tracie Powell
Program Officer, Racial Equity in Journalism Fund, Borealis Philanthropy

Karen Rundlet
Director of Journalism, Knight Foundation

Roxann Stafford
Managing Director, The Knight-Lenfest Local News Transformation Fund

Lea Trusty
Program Associate, Public Square, Democracy Fund

Paul Waters
Associate Director, Public Square, Democracy Fund

This letter was updated with new signatories on October 19.

Blog

How Jiquanda Johnson is building Flint Beat from the ground up

/
October 1, 2020

As part of our continuing conversations with journalism leaders centering communities of color, I recently chatted with Jiquanda Johnson, the founder, publisher, and executive editor of Flint Beat, a digital news site serving the Flint, MI, community. Johnson, a veteran journalist from the Flint area, launched Flint Beat in 2017 to fill news and information gaps in the community, after community members expressed the many ways in which existing news coverage was not meeting their needs. Democracy Fund proudly supports Flint Beat through the Racial Equity in Journalism Fund.

Below is a lightly edited recap of our conversation.

LT: Tell me about the very beginning of Flint Beat for you.

JJ: I launched the site in 2017, but I owned the domain name for a minute. I didn’t know what I would do with it, but I liked the sound of it and so I saved it for a couple of years. I grew up in Flint, and at the time of launching the site, we were knee deep in the water crisis, and news seemed to be filled strictly with crime and sports. I thought that we needed more, and I understood it as someone from there. We had a meeting at the newsroom I was working for at the time, and they’d made some decisions I just didn’t like. I didn’t like the direction things were going in. So I decided I would start my own newsroom. My last day was a Friday, and the following Monday, I kicked things off.

LT: What were some of the initial stories you saw were missing that you wanted to cover?

JJ: I had a list of maybe 40 ideas that I wrote down when I first started. For example, I remember wanting to do a story on gun violence. In the first year of launching Flint Beat, I brought that idea to Solutions [Journalism Network] and the following year, they gave me money to chase that story. We’re still extending our work there, and we’re probably the only newsroom in the state of Michigan that’s even looking at gun violence as a public health issue and also from a solutions journalism standpoint.

For me, I knew about all the cool stories and cool people, but I also knew about a lot of the issues that were plaguing the city. And when you come from a community that invested in you and made you who you are, you want to do better by them through your work. You want to take deeper dives, do investigative journalism, focus not only on problems but how to fix them too.

When you come from a community that invested in you and made you who you are, you want to do better by them through your work.

Being a Black person in journalism, you know stories that are told are not necessarily the whole story. There are so many stereotypes you deal with in a newsroom. So I want to see more people like me with our own platforms that tell the different parts and perspectives of a story.

LT: What are some ways you’ve brought the community into the work of Flint Beat?

JJ: I launched a youth journalism program that worked with Flint youth, and we had some great partnerships that are on pause now with COVID. When I got ready to look for people who could potentially work for Flint Beat or contribute, I learned that there’s no journalism program here. So how do you create this diverse newsroom that reflects the community that you cover if the talent isn’t there? I started to work with young people, trying to bring more diversity in newsrooms here in Flint and hoping that would spread to other newsrooms in the state.

LT: What were some of the challenges you encountered when you first struck out on your own?

JJ: I’m a Flint girl, so covering the city was nothing. People already knew who I was — I was already covering City Hall, living in Flint with my kids. So that was the easy part. But I didn’t think about the business itself. I started it as a journalist, not a publisher, and I didn’t even quite know what that meant. I invested in a $40 WordPress template that I’d pulled apart and recreated with my vision for the site. But I still covered stories as if I were working for any other newsroom.

I started it as a journalist, not a publisher, and I didn’t even quite know what that meant.

Six months in, my savings were depleted. I realized I needed money to make this thing work, and people were not just going to say, “Oh my gosh, you all are doing great work. Let’s invest in you.” I ended up having to work a full-time job and manage Flint Beat, all while caring for my two kids as a single mom.

It wasn’t until last year that I began identifying roles that weren’t editorial — fundraising, social media, etc. They’re not necessarily reporting, but they are still essential for building sustainability, engaging the community, and making a mission successful. But initially, I was everything to the best that I could be, not knowing much of anything at the time.

LT: That seems like a bit of a double-edged sword. On the one hand, you want to have as much knowledge and resources as possible for a venture like this. But if you take so much of that into account, it might stop you from doing the work in the first place and maybe learning as you go.

JJ: I’m not sure how much a person should have to learn as they go. I know we haven’t figured it all out. But I wish I didn’t have to later learn about the newsroom budget and how it can tell a story so that people might be more willing to invest in you. I wish I knew I could engage people with my brand through something like a newsletter before launching an entire website first. I was putting out so much content that I burned myself out.I wish I’d known the value of my work. I undervalue myself. I still do it. I’ll ask for less than I need in a grant proposal hoping funders will be more likely to invest in us. This is the first year I’ve gotten a salary, and it’s a very modest one.

I wish I’d known the value of my work.

It’s those things I wish I would’ve known beforehand. I didn’t mind learning that my audience prefers us covering City Hall instead of the school board. But I wish I had a publishing angel on my shoulder saying, “No, ask for $250,000 because that’s what you actually need for the next two years.”

LT: How are you thinking about sustainability now?

JJ: With the funding from Borealis, I’ve started to fill key roles within the newsroom to help make things more sustainable. There’s our newsletter. I kept trying to do it myself, and one day I thought, “I’m not good at this.” We hired Detour Detroit to handle it, and now our newsletter is generating donations and responses from readers saying how much they love it.We hired a community and business liaison. We hired a managing editor so I can focus on growing our brand and generating revenue. I am still part of the news conversation.And if there’s something that really interests me, I’ll cover it as long as I’m not stepping on my team’s toes. But my managing editor acts as my supervisor whenever I write, so I can be fully in the role of journalist for those times.Identifying these other roles has been so important. Now that that’s squared away, we’re asking questions like, “What are our major goals? How are we bringing in revenue?” We’ve been working with News Revenue Hub to figure out a membership model that works for us. And we’re also focusing on a combination of advertising, sponsorships, and grants.

LT: How has having these positions in place been useful, especially during COVID?

JJ: It’s been a blessing and a curse. COVID has positioned us for funding that probably wouldn’t have been there to cover communities like Flint, and it’s also opened the door for new partnerships. We’re partnering with the Center for Public Integrity doing data journalism and FOIA work through the Facebook Journalism Project. We’re able to take that funding and take a deeper dive into COVID, which is something my newsroom wanted to do anyway. We just didn’t have the capacity.

COVID has positioned us for funding that probably wouldn’t have been there to cover communities like Flint.

Then there’s our ad pricing. We have low overhead, low prices, and thousands of people coming to our website that are right in local businesses’ backyard. So if a business is trying to let people know what’s happening as they reopen their doors during COVID, we’re a more affordable option for advertising compared to other local outlets.COVID has been horrible. People have died, businesses have closed, communities are shut down, and we’re not living our normal lives. But I’ve gone from a team of one to six, not including our freelancers. I can pay myself. And we have more people solely focused on Flint than probably any other newsroom.

LT: That’s really inspiring to hear, because we know so many Black-owned businesses have been hit hard economically by COVID. What sort of support do you think Black-owned media needs right now — not just to weather the storm, but actually thrive?

JJ: When I launched Flint Beat, I didn’t have the money, I didn’t have the capital, nor was anybody willing to give it to me. I had to show the work first. I had to struggle through it. I found myself at the welfare office doing this just to feed my children. Another publication, run by a white man, started the same day that I did, and the local foundation gave them six figures without a thought. I can’t even get them to give me $50,000.So, one thing we do need is for people to respect that we know what we’re doing. I know news. I know Flint. I know I can make an impact. My goal was to be the number one news site in the city of Flint, and that’s where I’m heading — faster than anyone thought we would. I deserve to be respected, invested in, like anyone else in this industry. They’re willing to take risks on people that look like them doing half of the work. What’s the difference, other than me being a Black woman?

They’re willing to take risks on people that look like them doing half of the work. What’s the difference, other than me being a Black woman?

I want to see more foundations support us, without having to go through a third party to tell us what we need. Why does money have to stop somewhere else first before it gets to us? With Borealis and Facebook, I didn’t have to deal with any extra barriers. They knew I could do the work, and they trusted me to do it.When you look at how many Black and brown people are launching news agencies, so many are women. We’re out here trying to save local news. They say they support this…come on, support us.

Blog

Fighting for an internet that is safe for all: how structural problems require structural solutions

/
September 30, 2020

In 2017, a college student named Taylor Dumpson achieved what many young scholars dream of: she was elected student body president. As the first African-American woman president at American University in Washington, D.C., news of her election was celebrated by many as a sign of growing racial equity in higher education.

But day one of her presidency was anything but triumphant. The night before, a masked man hung bananas around campus inscribed with racist slogans. The neo-Nazi website The Daily Stormer then picked up news reports of the incident and directed a “troll army” to flood the Facebook and email accounts of Dumpson and AU’s student government with hateful messages and threats of violence. Dumpson feared being attacked while carrying out her duties as president and attending class and was later diagnosed with post-traumatic stress disorder.

Two years later, the Lawyers’ Committee for Civil Rights Under Law helped Dumpson win a major lawsuit against her harassers. Building on the D.C. Human Rights Act of 1977, Dumpson’s legal team successfully argued that the harassment she faced online limited her access to a public accommodation, her university. It was a significant victory for online civil rights, but her case raises an important question: why weren’t there laws or policies to protect her in the first place?

Part of the problem is that civil rights laws have yet to be updated for the 21st century. “No one predicted the internet when they wrote these laws,” says David Brody, a lead attorney in Dumpson’s case. “Only just now are these laws getting applied to the internet,” he added. A 2020 Lawyers’ Committee report that Brody co-authored shows that laws preventing discrimination online vary widely state-to-state, leaving large gaps in civil rights protections online. 

The second part of the problem is that social media platforms are designed to optimize for engagement, — to keep people on their platform as long as possible. This sounds like a reasonable business goal, but the result is that oftentimes the platforms’ algorithms elevate the most extreme or offensive content, like racist threats against an African-American student body president, simply because it gets the quickest and most intense reactions. While Brody and the Lawyers’ Committee did not pursue this issue in the Taylor Dumpson case, experts agree that it is a major structural barrier to ensuring civil rights in the 21st century. Optimizing for engagement too often means optimizing for outrage, providing extremists and hate groups tools to spread and popularize their destructive ideologies.

Deeply rooted problems like these have created an internet that is often unsafe and unjust, particularly for people of color and women, who have long borne the brunt of online harms, leaving them with an impossible choice: stay on social media and accept daily threats and harassment, or leave the platforms altogether, giving up on participating in the 21st century public square. In 2014, Black feminist bloggers like l’Nasha Crockett, Sydette Harry, and Shafiqah Hudson warned of the rise of online hate and disinformation – two full years before “alt-right” groups and Russia-funded “troll armies” wreaked havoc on public discourse during the 2016 U.S. presidential election

The harassment of people of color and women on platforms owned by Facebook, Google, and Twitter  illustrates larger problems that should concern us all. The digital tools and technologies we have come to depend on are largely owned by private companies driven to maximize profits — even at the expense of the civil rights protections guaranteed under U.S. laws and the Constitution. When clicks and viral posts are prioritized at any cost, democracy suffers. 

Policymakers must recognize that we need to update our civil rights laws, and create new laws where necessary, to fulfill our nation’s Constitutional promises. Within the private sector, tech companies must take it upon themselves to track and combat discrimination on their platforms and stop the spread of online hate. When they do not, we must build public movements to hold them accountable and demand equal access to civil rights protections. Structural problems require structural solutions. Some possible solutions that Democracy Fund grantees have put forth include things like: 

The Digital Democracy Initiative is proud to fund groups like the Lawyer’s Committee, Data for Black Lives, and MediaJustice who work to fill gaps in law and public policy — as well as groups like Stop Online Violence Against Women and Color of Change, whose work exposing and combatting coordinated hate and harassment specifically centers the concerns of people of color and women.

Democracy Fund supports coalition building, independent research, and policy development that hold platforms accountable to the public interest, not just their own profits. If you would like to get involved, here are three things you can do: 

  1. Learn more about root causes. Take a look at our systems map to gain a greater understanding of the interconnected nature of the issues we’re working on. 
  2. Support organizations working on these issues. This is incredibly important, particularly as budgets are strained during the COVID-19 pandemic. See our grantee database for the full list of organizations Democracy Fund is supporting. 
  3. Look for ways to make your voice heard. Grantees like Free Press and Color of Change regularly organize petitions to hold tech platforms accountable

To learn more about our work, contact Paul Waters, associate director, Public Square Program, at pwaters [@] democracyfund.org. 

Blog

Legal Clinic Fund Expands Support for Local Newsrooms with Five New Grants to First Amendment Clinics

/
September 23, 2020

As law students across the country return to the classroom, many are also putting their education to work through legal clinics where they can help advance critical issues facing our democracy. From San Juan, Puerto Rico to Cleveland, Ohio, First Amendment law students are helping defend local journalists and fight vital press freedom battles in what is shaping up to be the worst year in a decade for press freedom.

 

Blog

Why equity should be at the center of 2020 elections coverage

/
August 26, 2020

Racial equity is the defining issue of this year, of this generation, and as a result, of the 2020 U.S. elections. Nationwide uprisings and protests sparked by the murder of George Floyd have demanded system changes to policing and incited a reckoning within newsrooms about their own systemic racism. As the journalists in these newsrooms increasingly turn their attention to election coverage, it’s important that they keep the focus on equity and seek ways to center historically marginalized communities. We need to hear directly from the people who are most affected by these issues.

It’s not a moment too soon. Racist conspiracy theories are now circulating to attack the credibility of vice presidential candidate Kamala Harris — the first Black female vice presidential candidate as well as the first Asian American.

And layered on top are the coronavirus pandemic and efforts to disenfranchise voters that disproportionately affect communities of color. Voter suppression has only increased since the pandemic, with deliberate attempts by Republicans and conservative commentators to limit mail-in voting, fear-monger, and sow uncertainty about voters’ ability to get to the polls and for their votes to count.

For all these intersecting reasons, it’s important to understand why traditional election coverage falls short on serving historically marginalized communities and what we can do to make a change in 2020.

Why Traditional Election Coverage Fails

The United States’ long tradition of election coverage relies heavily on pundits and polling: “horse race” coverage filled with stats and numbers that make audiences feel they have an insider read on who will come out ahead. But what about the issues people are facing in their everyday lives? To figure out what people care about, mainstream coverage relies heavily on polling, which rarely provides the full picture. Polling before an election often takes non-representative samples of “likely voters” (e.g., leaving out new voters), and can leave out significant portions of the population due to language barriers or differing communication methods. The same is true for exit polling: responses depend on who is asking the question, and how, to whom, and whether the person feels comfortable responding. Traditional coverage, particularly cable and broadcast news, also relies on the perspective of pundits as experts. These pundits historically do not represent the lived experiences of other Americans — particularly Americans who aren’t rich, white, male, and close to power.

There’s a Better Way

Media scholar Jay Rosen has been writing about alternatives to these traditional practices for quite a while. He proposes a straightforward approach: ask voters what they think candidates should be talking about in the election, whether national, state, or local.

Ask voters what they think candidates should be talking about in the election, whether national, state, or local.

By February 2020, we saw the success and potential of this approach in real life, and Democracy Fund made a grant to this collaborative effort to launch what’s now called Election SOS: a non-partisan project that trains journalists to provide election coverage that serves community information needs using the citizens agenda approach and tried-and-true principles of engagement and trust-building.

Election SOS deepens and expands on The Citizens Agenda guide by providing essential training, guidance, and coaching to journalists on pressing topics like fighting misinformation, building trust, and protecting election integrity. They are partnering with a wide network of experts in journalism and within specific issue areas, including the American Press Institute (fiscal sponsor), First Draft News, ProPublica, PEN America, Troll Busters, the Center for Tech and Civic Life, Vote.org, and More in Common — just to name a few.

You don’t have to take my word for it. Read about over 20 newsrooms who have put the citizens agenda into action thanks to Election SOS training. Some highlights:

  • Vox Media published a video explainer on horse race coverage and invited viewers to inform their future coverage.
  • The Capital Times in Madison, WI is developing a People’s Agenda in both English and ​Spanish​ so that the community can set its own priorities.
  • Washington City Paper developed a voter guide for the 2020 DC Democratic primary. A grant from the Solutions Journalism Network allowed them to reach out to readers and incorporate responses from 200 people to inform questions for candidates.
  • WBEZ in Chicago created and published a citizens agenda titled ​12 Questions For The Candidates In Illinois’ 6th Congressional District​.”

These engagement practices are an important part of challenging the status quo of typical elections coverage. And newsrooms must continue to make an intentional effort to get input from historically marginalized people within the communities they serve, or engaged journalism will replicate the same inequities we see in traditional reporting.

What Funders Can Do

Projects like Election SOS are critical to ensuring that journalists and newsrooms are prepared to meet the information needs of their communities, now through Election Week and beyond. Funders can further support this work by:

  • Investing in newsrooms directly to publish election coverage that centers the information needs of communities.
  • Supporting news outlets led by and serving diverse and historically marginalized communities to support their elections and pandemic reporting. (You can use the DEI Tracker to identify outlets and organizations.)
  • Funding collaborative efforts such as Your Voice Ohio, a network of over 40 news organizations publishing community-centered election coverage and holding community engagement events across the state (now virtual).

The decisions that voters make will impact a wide variety of critical issues facing our democracy, and funders must help ensure that our electorate reflects the diversity of our nation. One crucial part of this is ensuring every person, especially those from historically marginalized communities that have been excluded for far too long, has the information they need to vote.

 

Thanks to Jessica Clark.

Blog

Now is the moment to fund innovation for news equity

Farai Chideya
/
August 12, 2020

In 2020, journalism went from rapid economic disruption to a full-blown existential meltdown.

Already wracked by #MeToo scandals, major outlets found themselves failing to meet the political moment sparked by the killing of George Floyd.

These failures of perspective and inclusion don’t just affect communities that have historically been left out of the national debate, but they also have ripple effects for democracy. As I have said before, we cannot have a functioning civil society without racial justice. And we cannot have racial justice without real reform in newsrooms. The old ways of doing journalism simply aren’t working: we need true innovation if we want equity in journalism. Equitable news coverage — fueled by innovative new processes and the culturally-competent and empowered staff needed to produce it — is a powerful lever which can move civil society toward justice.

The Ford Foundation, where I work, has been in alignment with the overall mission of the Engaged Journalism Lab. We have worked on the launch of the Racial Equity in Journalism Fund at Borealis Philanthropy, along with Democracy Fund, the American Journalism Project, Craig Newmark Philanthropies, the Google News Initiative, the John D. and Catherine T. MacArthur Foundation, and the News Integrity Initiative. The REJ Fund is helping to bridge the gap in funding and institutional support by supporting organizations such as Buffalo’s Fire, which is fighting for independent media and freedom of information while serving Indigenous communities that have been especially hard hit by the pandemic; La Noticia, a Spanish-language newspaper serving the information needs of over 300,000 community members in North Carolina; and MLK50, an award-winning Black-led newsroom whose investigation of flawed hospital debt collection policies in partnership with ProPublica led to the forgiveness of more than $11 million of debt.

We’d like to issue a challenge to other funders — not just to fund equity in news, but specifically to fund innovation to achieve these ends.

Now, we’d like to issue a challenge to other funders — not just to fund equity in news, but specifically to fund innovation to achieve these ends. Innovation can take many forms, including taking more risks in funding; expanding the pool of who gets funded; rethinking how we assess impact and return on investment; and more. We invite funders to consider what equity looks like within our current funding systems — and what it might look like if we built something new altogether.

To support this exploration, the Ford Foundation has recently released three research papers:

  • Reconstructing American news: Investing in the transformation of journalistic processes and power relations to strengthen civil society, written by Katie Donnelly and Jessica Clark of Dot Connector Studio, takes on the question of how the journalism industry and the funders who support it can innovate in service of media equity. Until recently, much of the focus for funders in the journalism funding space has been on supporting innovation in terms of products and platforms. It’s now time to resource new people, processes, and power relationships instead. This paper explores the challenges we’re facing with regard to how equity-centered news is currently funded — and how possible interventions might work in practice, with insights from 10 individuals in the field on how they are adapting given the upheavals in the space caused by the pandemic. This analysis doesn’t focus on journalism philanthropy exclusively, but rather approaches the entire ecosystem with a particular focus on investment, philanthropy, and sustainability.
  • Gender equity in the news media: Analysis and recommendations for newsroom leaders is a companion report that found two major challenges that prevent gender equity from becoming a reality in newsrooms: gender gaps among content creators and those who make decisions about coverage, and slow progress in women’s representation in leadership roles. The report offers key solutions for organizational and newsroom leaders, including taking a public stance, appointing organizational catalysts, and creating incentives. Ford commissioned the report from two researchers at the Harvard Kennedy School of Government — Ariel Skeath, a Master of Public Policy candidate, and Lisa Macpherson, fellow in the Advanced Leadership Initiative.
  • Investing in equitable news and media projects, a report from Andrea Armeni and Wilneida Negrón of Transform Finance, takes a deep dive into the investment space for equity-centered news and media projects, exploring three pivotal questions: Who is currently investing in equitable media (and why)? What are adjacent investing/investor spaces that could yield additional capital, and what would be needed to attract them? And what are the major pain points for current investors (and potential adjacent investors) and news and media entrepreneurs? There has been a dearth of research into the investment space outside of philanthropy for equity-centered news projects, and this paper fills in some very important gaps in understanding. Among other key recommendations, the report encourages foundations and private investors to “jointly explore the entire ecosystem of equitable media from a holistic perspective, rather than separating investment and grant funding.”

Taken together, these three reports point the path forward: current funders and investors must approach news equity in new ways, individually and together. They also highlight the need to educate and recruit a much broader array of funders and investors into this space. We hope you will use them to explore this work from multiple angles, and to continue to bring new funders and investors into the conversation. We’re excited to work with you to build a new, innovative and equitable journalism that strengthens civil society and finally truly serves communities in the U.S. and around the world.

Blog

Social Media Transparency is Key for Our Democracy

/
August 11, 2020

According to the Pew Research Center, one in five Americans rely primarily on social media for their political news and information. This means a small handful of companies have enormous control over what a broad swath of America sees, reads, and hears. Now that the coronavirus has moved even more of our lives online, companies like Facebook, Google, and Twitter have more influence than ever before. And yet, we know remarkably little about how these social media platforms operate. We don’t know the answers to questions like: 

  • How does information flow across these networks? 
  • Who sees what and when? 
  • How do algorithms drive media consumption? 
  • How are political ads targeted? 
  • Why does hate and abuse proliferate? 

Without answers to questions like these, we can’t guard against digital voter suppression, coronavirus misinformation, and the rampant harassment of Black, Indigenous, and people of color (BIPOC) online. That means we won’t be able to move closer to the open and just democracy we need. 

A pattern of resisting oversight 

The platforms have strong incentives to remain opaque to public scrutiny. Platforms profit from running ads — some of which are deeply offensive — and by keeping their algorithms secret and hiding data on where ads run they avoid accountability — circumventing advertiser complaints, user protests, and congressional inquiries. Without reliable information on how these massive platforms operate and how their technologies function, there can be no real accountability. 

When complaints are raised, the companies frequently deny or make changes behind the scenes. Even when platforms admit something has gone wrong, they claim to fix problems without explaining how, which makes it impossible to verify the effectiveness of the “fix.” Moreover, these fixes are often just small changes that only paper over fundamental problems, while leaving the larger structural flaws intact. This trend has been particularly harmful for BIPOC who already face significant barriers to participation in the public square.   

Another way platforms avoid accountability is via legal mechanisms like non-disclosure agreements (NDAs) and intellectual property law, including trade secrets, patents, and copyright protections. This allows platforms to keep their algorithms secret, even when those algorithms dictate social outcomes protected under civil rights law

Platforms have responded to pressure to release data in the past — but the results have fallen far short of what they promised. Following the 2016 election, both Twitter and Facebook announced projects intended to release vast amounts of new data about their operations to researchers. The idea was to provide a higher level of transparency and understanding about the role of these platforms in that election. However, in nearly every case, those transparency efforts languished because the platforms did not release the data they had committed they would provide. Facebook’s reticence to divulge data almost a year after announcing the partnership with the Social Science Research Council is just one example of this type of foot-dragging

The platforms’ paltry transparency track record demonstrates their failure to self-regulate in the public interest and reinforces the need for active and engaged external watchdogs who can provide oversight. 

How watchdog researchers and journalists have persisted despite the obstacles

Without meaningful access to data from the platforms, researchers and journalists have had to reverse engineer experiments that can test how platforms operate and develop elaborate efforts merely to collect their own data about platforms. 

Tools like those developed by NYU’s Online Political Transparency Project have become essential. While Facebook created a clearinghouse that was promoted as a tool that would serve as a compendium of all the political ads being posted to the social media platform, NYU’s tool has helped researchers independently verify the accuracy and comprehensiveness of Facebook’s archive and spot issues and gaps. As we head into the 2020 election, researchers continue to push for data, as they raise the alarm about significant amounts of mis/disinformation spread through manipulative political groups, advertisers, and media websites. 

Watchdog journalists are also hard at work. In 2016, the Wall Street Journal built a side-by-side Facebook feed to examine how liberals and conservatives experience news and information on the platform differently. Journalists with The Markup have been probing Google’s search and email algorithms. ProPublica has been tracking discriminatory advertising practices on Facebook.

Because of efforts like these, we have seen some movement. The recent House Judiciary Committee’s antitrust subcommittee hearing with CEOs from Apple, Facebook, Google and Amazon was evidence of a bipartisan desire to better understand how the human choices and technological code that shape these platforms also shape society. However, the harms these companies and others have caused are not limited to economics and market power alone. 

How we’re taking action

At Democracy Fund, we are currently pushing for greater platform transparency and working to protect against the harms of digital voter suppression, coronavirus misinformation, and harassment of BIPOC by: 

  • Funding independent efforts to generate data and research that provides insight regarding the platforms’ algorithms and decision making; 
  • Supporting efforts to protect journalists and researchers in their work to uncover platform harms;
  • Demanding that platforms provide increased transparency on how their algorithms work and the processes they have in place to prevent human rights and civil rights abuses; and
  • Supporting advocates involved in campaigns that highlight harms and pressure the companies to change, such as Change the Terms and Stop Hate for Profit.

Demanding transparency and oversight have a strong historical precedent in American media. Having this level of transparency makes a huge difference for Americans — and for our democracy. Political ad files from radio and television broadcasters (which have been available to the public since the 1920s) have been invaluable to journalists reporting on the role of money in elections. They have fueled important research about how broadcasters work to meet community information needs. 

The public interest policies in broadcasting have been key to communities of color who have used them to challenge broadcaster licenses at the Federal Communications Commission when they aren’t living up to their commitments. None of these systems are perfect, as many community advocates will tell you, but even this limited combination of transparency and media oversight doesn’t exist on social media platforms. 

Tech platforms should make all their ads available in a public archive. They should be required to make continually-updated, timely information available in machine-readable formats via an API or similar means. They should consult public interest experts on standards for the information they disclose, including standardized names and formats, unique IDs, and other elements that make the data accessible for researchers.

Bottomline, we need new policy frameworks to enforce transparency, to give teeth to oversight, and to ensure social media can enable and enhance our democracy. Without it, the open and just democracy we all deserve is at real risk.  

Democracy Fund
1200 17th Street NW Suite 300,
Washington, DC 20036